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Web Analytics Service for Insights and Optimization


You can't take action if you're not tracking your website properly and if you're not going to take action, then it doesn't matter how you have your tracking setup. However, if you're looking to maximize the benefits of your web analytic solution, to merge multiple marketing channels into a cohesive whole and to drill-down into detailed performance metrics, we can help.

We offer a series of services that can be customized to your needs:

  • Implementation - We'll help you implement a metrics-driven improvement process in which key performance indicators are continuously monitored and evaluated.

  • Conversion Tracking - We'll help you merge that conversion data with your various marketing channels, online and offline, to get true insight into your advertising spend.

  • Analysis and Reporting - Not everyone has the time or the desire to become a power user. Not everyone has the ability to analyze and understand what is truly happening with your website. We can help with our Analysis and Reporting service.

  • ...The team has both the statistical and analytic knowledge to provide the data-driven tools needed to help drive strategic marketing decisions.

    S. Miller, Director of Marketing, Penn Foster

    Our Approach

    At Adaera, we believe effective, results-oriented, web analytics starts with a 3-step process and then moves on to continuous performance improvement based upon site metrics:

    • Implement a powerful web analytics solution, customized for your needs, to establish baseline measures, key business indicators and campaign performance measurements.
    • Analyze the performance of your website based upon content and customer segmentation, conversion ratios, campaign yield and customer lifecycle.
    • Modify the site to achieve quantitative and qualitative benefits that range from increased business performance to reduced operations costs and improved customer relations.
    • Continue the process of measuring and analyzing website performance, identifying areas for improvement and measuring the results.

    For further insight on our approach to Web Analytics, please review the following articles: