Adaera Services
Under the banner of Adaera Internet Marketing, I am William Herron—an independent digital marketing consultant committed to driving your business’s online success. My expertise in web analytics, paid search, paid shopping, paid social, and SEO is tailored to deliver measurable results and a robust return on your investment. I work directly with you to develop customized digital strategies that drive growth while safeguarding your privacy, trust, and confidence. With a proven track record of success, I'm ready to help you achieve your marketing goals. Contact me today for a personalized consultation and let’s start your journey toward online success.
Paid Search
I approach Paid Search by leveraging AI-powered user intent analysis and strategic segmentation. This enables me to dynamically reallocate budgets from high-performing segments to those with untapped potential, maximizing overall results while maintaining broad reach and exceeding your performance goals.
Paid Shopping
The key to a successful Paid Shopping campaign lies in effective segmentation and an optimized product feed. I customize your product data to ensure accuracy, drive engagement, and enable strategic grouping. I manage performance according to your specific goals, accounting for product costs, shipping, taxes, and insurance. If you’re aiming for a profitable Paid Shopping campaign, I can deliver results.
Analytics
If you're looking to maximize the benefits of your web analytic solution, to merge multiple marketing channels into a cohesive whole and to drill-down into detailed performance metrics, I can help turn your data into actionable insights..
Paid Social
Pinpoint targeting and two way communication, the primary benefit of Paid Social. We can help you communicate with your customers and prospects and drive action on your website. Budgets large and small can find a positive ROI with Paid Social.
SEO
I take the user first approach with our search engine optimization service. Every page should be written for the user first: designed to convey relevance, build trust and encourage action. Only after the design is finalized should it be tweaked so that the search engine's algorithm can best determine the page's relevance to a user's query.
Consulting
All my services deliver a true consultancy experience—transferring my expertise directly to you to fuel your continued success. My compensation is based exclusively on your results—if I don’t improve your marketing outcomes, I don’t get paid! If you're seeking a pragmatic, hands-on consultant who blends strategic vision with practical expertise to drive your digital growth, let’s connect today—no strings attached.